A new bookstore has opened in between Barnes & Noble and the Virginia Book Company.
By Sam Grimes
A new bookstore on West Grace Street has increased competition at the Monroe Park Campus. Textbook Brokers VCU sells only textbooks and is located right in between its competitors, Barnes & Noble and Virginia Book Company.
Gene Warner, Textbook Brokers VCU store manager, believes that for being open only for one month, the store is already running smoothly.
"Kids seem to have found out I'm good with buyback," he said.
He has high hopes for the new store. Even in the current economic climate, Warner feels that the business will succeed.
Warner said that his store provides a cheaper alternative to Barnes & Noble and Virginia Book Company. Textbook Brokers VCU carries only required texts, no recommended books can be found in the store. Warner said he wants to give students only what he knows they will need.
From a random selection of 15 books from subjects ranging from chemistry, religious studies, mass communications and French, Virginia Book Company had lower prices than all of Barnes & Noble's prices. It also had lower prices than Virginia Book Company, except for one book which was priced the same.
Of the books surveyed, books from Virginia Book Company cost an average of $3.18 less than at Barnes & Noble. Textbook Brokers VCU did not have all the new books that the other stores did, but they did have either a new or used copy of each book in the selection. Of the books available, Textbook Brokers VCU's books cost an average of $2.70 less than at Virginia Book Company and $5.12 less than at Barnes & Noble.
The competition has already noticed.
"They looked at my prices and dropped theirs below," said Michael P'Pool, the operations manager for Virginia Book Company.
He said that Textbook Brokers VCU does not carry a "quarter" of what he has. But he added that Textbook Brokers VCU puts him at a disadvantage, because it has access to his prices and he does not have access to its. Virginia Book Company has an online database of all of its textbook prices while Textbook Brokers VCU does not.
"I'm not afraid of competition, if it gives better prices and offers to students," P'Pool said. A Barnes & Noble representative was not available for an interview despite repeated requests.
Textbook Brokers VCU is still noticeably new to the area. There is no sign out front of the new bookstore at 908 W. Grace St. and most of the advertising has been word of mouth.
"I think once we get more advertising up and once people realize that we're here, it will pick up a lot," Textbook Brokers VCU employee Barbara Jacobson said.
She added that she believes the business has been running well thus far.
Although Warner remains optimistic, there is still no real advertising for the business, other than one on Facebook that has been seen about 110,000 times. He feels that he advertised as well as he could have.
And students notice the store.
Sam White, a sophomore at VCU, first saw the store when he walked by. Elise Davenport, a senior at VCU, heard about it from her boyfriend.
Davenport saved money by buying from the new store because the other, more well-established bookstores only carried new versions of the books she needed. Textbook Brokers VCU had used copies.
She would have paid "like $30 more" had she bought from Barnes & Noble or Virginia Book Company. White said he would definitely shop at Textbook Brokers VCU, if it is cheaper than his other options.
For students who have already purchased their textbooks at Textbook Brokers VCU this semester, they will have a chance to do so again in future semesters because the store is not temporary.
"We are here for good," Warner said.